Utlizing Social Media to Grow Your Blog
Today’s guest post comes from Betsy of the blog Heavens to Betsy. Betsy is a Northeast Blogger living in Pennsylvania.
we all know that social media is a
hugely important tool for use in the blog world. it’s the main way to
get your content (and name) out there and keep your followers up-to-date
with what you’re posting. when i first started blogging, i wasn’t the
most confident. i was ok if people stumbled upon my blog, but i
definitely wasn’t looking to advertise the fact that i had one. to be
honest, i still feel a little awkward sometimes when someone i know
talks to me about my blog, but as it’s grown, i have definitely become a
more confident writer and i’ve found that social media plays a huge
role in growing my blog.
so, as i’m sure you’re aware, there are a number of different social media venues out there. here are some of my faves:
// twitter is probably my most-used social media site in terms of
promoting my blog. it’s easy to post to and people typically don’t mind
you self-promoting on it (as long as that’s not all you do). you can utilize it
to share posts, engage with readers and other bloggers, and even
promote things like sales on advertising packages. find some other
bloggers to follow and help promote them by retweeting their posts. if
you use passionfruit to run your ad shop, be sure to follow
@passionfruitads and @passionfruitluv on twitter to get tips, updates,
and sales on blogs you might be interested in sponsoring.
facebook // you can post links to
your blog on your personal facebook, but i’ve found that it’s more
effective to create a page for your blog. while it may take some time
to gain a following on this page, it’s worth it. invite
facebook friends who might enjoy your content or want to support you to
like the page, and then be sure to post regularly. facebook is one of
the most personal social media sites, so this is a great venue to really
engage with your readers.
instagram // for whatever reason, instagram really feels personal
to me. it’s like giving people little snapshots of your day, and i use
it to promote those posts that i really like. instagram is also
not the easiest for driving content to your blog. there’s no way to
create a link right in the caption of your photo, so you’re asking your
followers to take extra steps (going to your profile) to get to your
site. on the other hand, instagram does offer a snapshot of your post,
so if your content/photos are good, this can really drive followers to
pinterest // it’s amazing to me what takes off on pinterest. some of my most popular posts are popular because of pinterest (like the games i created for jen’s bridal shower).
it’s important to keep pinterest in mind when creating content. make
sure you include photos in your posts that will be attractive to users
and that people will want to pin. make pinning easy by including a “pin
it” button that appears on your photos.
bloglovin // bloglovin is basically a content feed for blogs.
you create an account, link up your blog, and follow other bloggers.
they have a great app for your smartphone or tablet that allows you to
see new content from all of the blogs you follow in one feed. while i
don’t feel like i get a ton of traffic to my site from bloglovin, i do
think this is a great tool that a lot of bloggers use and so it’s
worthwhile to invest the time into setting it up.
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